Mental models are helpful ways to understand our thinking, especially when it comes to decision making. The fact that we have patterned ways of understanding the world is a neutral thing, but in a given situation, it can be helpful to evaluate what models we’re using to assess the situation, and the balance of desired versus undesired outcomes that result.
In part 1 of this presentation, we’ll be discussing the mental models of Trust, Social Proof, and Scarcity.
